Snow Peak's Goal for Corporate Activities

At Snow Peak, we engage in activities linked to sustainability by providing life value and products.
We work to construct business models that embody our social mission of reviving the humanity that has diminished in modern society, and build mechanisms for the development of products that can be enjoyed for a long period of time, rather than just used and thrown away.

Addressing today's social issues by reviving
humanity through outdoor recreations

At Snow Peak, we engage in activities linked to sustainability by providing life value and products. We work to construct business models that embody our social mission of recovering the humanity that has declined in modern society, and build mechanisms for the development of products that can be enjoyed for a long period of time, rather than just used and thrown away.

Snow Peak's concept of sustainability
initiatives through product development

By providing Providing long-term products of impressive quality, rather than simply use and throw away, we aim to lengthen users' approach to product usage and product lifecycle, We also set our goal to engage in product development with the consciousness of our impact on the natural environment. In order to realize this concept, we are building a range of systems for crafting and manufacturing our products.

3 rules for developing products of impressive quality

Abiding by these three rules, we will develop products of unparalleled Snow Peak quality by eradicating wastage and honing our advantages.

  • 1.Don't mimic

    This is our most important rule of design. Producing products just like those of other companies would only perpetuate the current state of the world, and would not make outdoor life any richer. Even if we know that a product will sell well, it has no value for us as long as it is a mimicry.

  • 2.Don't compromise

    When we find a novel idea that that the world hasn't seen yet, and commence product development, we test it for ease of use and durability, envisaging as many usage scenarios as possible. We work on it until it is at the pinnacle of its own product category. That Is what we call the "Snow Peak Style". Snow Peak style.

  • 3.Make it simple

    We use the minimum number of parts possible, and eliminate any design that is meaningless. This enables us to suppress unnecessary costs, and most importantly, produce products that are safe and durable. By pursuing the ease of use and thoroughly eradicating waste, we are able to give birth to products with their own unique beauty.

3 rules for developing products of impressive quality

We not only engage in a multi-step process of hypothesis and testing, also create a system where user feedback is utilized to generate high-quality products that fit customer needs.

Design + hypothesis testing (fieldwork)

To validate a hypothesis formulated through our development process, we do not rely on abstract theories, but physically take our parts and mock-ups into the field, under rain, wind and sun, to carry out repetitive and rigorous testings until we obtain satisfactory data. Product specifications are determined through these stringent tests. Finally, our outdoor gear is born.

Prototype + hypothesis testing (manufacturing method and material selection)

The product developers personally explain the techniques used to artisans in Tsubame-Sanjo and elsewhere, who produce the product prototypes. The next step is to confirm product quality from a range of perspectives including the selection of materials, structure and fabrication method, production method, durability in nature, etc., and to determine product specifications. At each stage, we carry out a repeated cycle of establishing hypotheses, and carrying out This is how young employees with little knowledge of product development learn from the experienced artisans.

Mass production + hypothesis testing (quality maintenance)

After going past rigorous testing and internal examination, products move on to mass production. The developers personally attend the production site to carry out the final checks for mass production. The air is extremely tense. A whole range of products is delivered to our users in Japan and overseas in this way. Even after the commencement of mass production, we have a system of stringent daily testing in place, and carry out repeated inspections to ensure that a high level of quality is maintained. By not compromising on the work of hypothesis ⇆ testing, We, Snow Peak, are able to deliver our products to users with confidence.