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Investor Relations2021 Monthly Report
Year-on-year change in net sales by country (%)
| Jan. | Feb. | Mar. | Apr. | May. | Jun. | Jul. | Aug. | Sep. | Oct. | Nov. | Dec. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Japan | 159.4 | 160.9 | 146.4 | 240.0 | 221.9 | 152.5 | 145.7 | 119.4 | 130.6 | 134.6 | 132.8 | 106.7 |
| USA | 162.5 | 167.2 | 397.0 | 204.8 | 198.2 | 131.9 | 233.5 | 131.5 | 152.2 | 140.0 | 172.0 | 160.4 |
| South Korea | 209.4 | 186.0 | 217.7 | 190.2 | 173.8 | 179.1 | 119.3 | 153.1 | 172.5 | 213.2 | 237.9 | 212.3 |
| Taiwan | 152.8 | 107.5 | 137.5 | 143.9 | 191.5 | 116.7 | 129.2 | 191.6 | 186.4 | 193.7 | 154.5 | 121.6 |
| Other overseas/UK | 354.1 | 131.7 | 439.7 | 640.9 | 467.3 | 217.0 | 411.4 | 249.5 | 173.0 | 248.1 | 227.7 | 245.0 |
| Consolidated total | 164.7 | 159.3 | 163.3 | 232.2 | 214.6 | 153.7 | 151.9 | 126.6 | 138.5 | 145.2 | 146.6 | 119.3 |
Year-on-year change in net sales (Japan)*by sales channel (%)
| Jan. | Feb. | Mar. | Apr. | May. | Jun. | Jul. | Aug. | Sep. | Oct. | Nov. | Dec. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Directly-managed stores |
112.0 | 148.1 | 140.9 | 658.1 | 347.0 | 144.1 | 157.9 | 97.2 | 113.3 | 125.2 | 109.3 | 104.8 |
| Proprietary e-commerce |
190.4 | 253.2 | 220.4 | 110.8 | 79.4 | 115.0 | 145.7 | 179.2 | 139.9 | 148.4 | 168.7 | 124.5 |
| Direct sales channels total |
124.5 | 164.7 | 157.1 | 270.4 | 184.2 | 136.0 | 154.8 | 110.7 | 118.7 | 129.8 | 119.4 | 109.0 |
| Wholesale/other | 190.5 | 162.3 | 141.3 | 245.5 | 231.9 | 162.8 | 147.0 | 124.1 | 137.9 | 140.9 | 138.4 | 104.5 |
Number of stores (Japan)
| Jan. | Feb. | Mar. | Apr. | May. | Jun. | Jul. | Aug. | Sep. | Oct. | Nov. | Dec. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Directly-managed stores |
31 | 31 | 31 | 32 | 33 | 33 | 33 | 33 | 33 | 33 | 33 | 33 |
| In-store | 70 | 71 | 73 | 73 | 73 | 73 | 73 | 73 | 71 | 71 | 71 | 71 |
| Shop-in-shop | 187 | 187 | 187 | 194 | 193 | 193 | 195 | 197 | 200 | 204 | 206 | 206 |
| Entry store | 249 | 246 | 249 | 251 | 251 | 253 | 256 | 255 | 253 | 253 | 254 | 256 |
Display past sales results
Notice regarding monthly disclosure for December 2021
Status of sales this month
-
Consolidated sales for December were 119.3% of the previous year's level.
In December, sales of entry-level products and products for winter camping such as sleeping bags and heating products were strong.
Notice regarding monthly disclosure for November 2021
Status of sales this month
-
Consolidated sales for November were 146.6% of the previous year's level.
Although the weather has been cold nationwide in Japan since mid-November, increased demand for fall and winter camping has resulted in a significant increase over the previous year.
Notice regarding monthly disclosure for October 2021
Status of sales this month
-
Consolidated sales for October were 145.2% of the previous year's level.
With the state of emergency lifted, the number of customers visiting our stores has recovered. In addition, October sales were much higher than last year's strong October sales, due in part to the Snow Peak Festival. This is the highest monthly sales figure ever recorded.
Notice regarding monthly disclosure for September 2021
Status of sales this month
-
Consolidated sales for September were 138.5% of the previous year's level.
Due to the declaration of a state of emergency, there were signs of people refraining from going out. On the other hand, continued strong demand for camping and progress in sales of autumn and winter apparel products along with the drop in temperature kept sales strong in all channels.
Notice regarding monthly disclosure for August 2021
Status of sales this month
-
Consolidated sales in August were 126.6% of the previous year's level due to strong demand.
Only sales at directly-managed stores fell below the previous year's level due to a decrease in the number of customers visiting stores in urban areas as the mood of restraint in going out became stronger due to the declaration of a state of emergency. However, overall sales through the direct sales channel exceeded the previous year's level due to strengthened sales through the company's EC.
Notice regarding monthly disclosure for July 2021
Status of sales this month
-
Consolidated sales in July were 151.9% of the previous year's level due to the continued strong performance of outdoor products throughout the company. While high demand for camping had been confirmed since June of the previous year, demand in July was also much higher than the previous year.
Despite the partial impact of the state of emergency declaration, sales remained strong in all channels in Japan due to the increase in the number of customers and expansion of manufacturing capacity.
Notice regarding monthly disclosure for June 2021
Status of sales this month
-
Consolidated sales for the month of June were 153.7% of the same month of the previous year, with the strong performance in outdoor products maintained company-wide. A substantial rebound was apparent after the lifting of the state of emergency in June 2020, but in June 2021 we experienced demand far surpassing that of the previous year.
In Japan, the strong performance in wholesale was maintained in June. Robust sales were also apparent at directly-managed stores, despite indications of the impact of the declaration of a state of emergency in major urban areas.
Notice regarding monthly disclosure for May 2021
Status of sales this month
-
Consolidated sales in May were 214.6% of the same month of the previous year, with strong sales company-wide, as well as a rebound after the impact of COVID-19 last year.
Consolidated sales in May 2021 were equivalent to 165.2% of monthly sales in May 2019, which was not affected by COVID-19.
E-commerce sales in May 2021 were 79.4% of the same month of the previous year, when exceptional factors had boosted sales. They were 283.5% of the same month in 2019. (Last year, a large number of physical stores were closed due to the declaration of a state of emergency, and we implemented measures such as transferring store inventory to e-commerce and promoting customer flow from physical stores to e-commerce.) We also engaged in cost control for direct sales channels, which recorded total sales equivalent to 184.2% of the same month of the previous year.
Notice regarding monthly disclosure for April 2021
Status of sales this month
-
Consolidated sales in April were 232.2% of the same month of the previous year, with strong sales company-wide, as well as a rebound after the impact of COVID-19 last year.
Consolidated sales in April 2021 were equivalent to 146.8% of monthly sales in April 2019, which was not affected by COVID-19.
Sales were driven by outdoor-related products, with the beginning of the camping season. New products and limited-edition products, in particular, have contributed to sales growth compared to last year.
Notice regarding monthly disclosure for March 2021
Status of sales this month
-
Consolidated sales in March were 163.3% of the same month of the previous year, with strong sales of outdoor products company-wide.
With the approach of the camping season, outdoor-related products performed extremely strongly in March. This strength in sales of outdoor-related products was observed worldwide.
Notice regarding monthly disclosure for February 2021
Status of sales this month
-
Consolidated sales in February were 159.3% of the same month of the previous year, with strong sales of outdoor products company-wide.
A continued decline in customer traffic at stores was observed in February, due to the impact of the extension of the state of emergency for regions including the Tokyo metropolitan area. However, there was a significant increase in customer traffic compared to the previous year, and sales were robust.
Notice regarding monthly disclosure for January 2021
Status of sales this month
-
Consolidated sales in January were 164.7% of the same month of the previous year.
The strength in camping demand is apparent worldwide. At our overseas bases, e-commerce is performing strongly in regions where the COVID-19 is spreading, while sales at directly-managed stores are strong in regions where the impact of COVID-19 is relatively mild.
Archive
Note
- The data presented here are preliminary figures, and may be amended when this page is renewed. In addition, this information has not been audited by an accounting auditor.
- All net sales data by country are converted into Japanese yen at the time.
- The data that form the basis for “Year-on-year change in net sales (Japan) by sales channel” is calculated by deducting overseas sales and wholesale sales to subsidiaries from Snow Peak’s non-consolidated sales.
- The data that form the basis for “Year-on-year change in net sales (Japan) by sales channel” does not include the effect of the change in the order of revenue recognition standards.